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Pragati

Scheme discovery platform for Women

UI/UX DESIGN

SERVICE DESIGN

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BACHELOR'S CLASSROOM PROJECT | 14 WEEKS

Pragati: A digital service designed to bridge the gap between government schemes and women beneficiaries.

This project aims to build a robust system which will handle the delivery of schemes for the women beneficiaries. The goal is to empower the people and have access the best facilities provided. Also, this also aims to elliminate fraudalent practices.

CONTEXT | PROBLEM AREA SELECTION

How it started?

Rural livelihood and Development are central to India’s economic and social fabric, as a significant portion of the population depends on agriculture, small-scale industries, and traditional crafts. Despite their vital role, rural communities continue to face significant challenges, including limited access to quality education, healthcare, and reliable income sources.

Development efforts focus on enhancing rural livelihoods by promoting sustainable agricultural practices, introducing skill-building programs, and supporting financial inclusion.

Empowering women is also a priority, as studies show that financially independent women positively impact both family and community resilience. Programs such as microcredit schemes and digital banking access empower women to start small businesses, participate in local economies, and make informed financial choices.

Ultimately, rural development initiatives in India aim to foster self-sufficiency and resilience by leveraging community-based knowledge, supporting local resources, and promoting grassroots-level decision-making.

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CONTEXT | PROBLEM AREA SELECTION

How it started?

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RESEARCH | DATA COLLECTION

Government Inititatives

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 SECONDARY RESEARCH | COMPETITOR ANALYSIS

Competitor Analysis - myScheme

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PROBLEM STATEMENT

In India, the schemes does not reach to the needy people most of the time due to corruption, unstable management, security fears and complex regulations.

FINDINGS | SECONDARY INSIGHTS

Types of Stakeholders

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Target Users

RESEARCH ANALYSIS

User Interview

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School / College Students

School / College Students who may need this as
scholarships or stipends.

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Women from Rural / Urban Undeserved

Women from rural or urban undeserved areas who may need financial help from the government.

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Here are some examples of the questions asked to our user group during the interviews:

11 Interviews | 5 Female Students | 6 Adult Women

Insights Gathered

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Mapping the System

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USER NEED STATEMENT | RESEARCH ANALYSIS

Defining the Gaps or Problem Areas

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Mistrust with Online Applications

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No updates, lacks communication

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Complex Application Process

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Inadequate Information & Help

Stakeholder Mapping

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USER GROUP | ANALYSIS

User Persona

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Defining Core Values of Service

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A digital service designed to bridge the gap between government schemes and women beneficiaries.

SOLUTION

Introducing

The Action Plan is created to provide a clear visual representation of how the service will be implemented and identify the specific objectives to be achieved at each stage of the process.

Action Plan

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Service Blueprint

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BRAINSTORMING

SITE MAP

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BRAINSTORMING

Paper Wireframes

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SOLUTION

High Fidelity Screens

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Thank you for your time and patience!

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